{"id":118,"date":"2019-07-17T15:32:12","date_gmt":"2019-07-17T14:32:12","guid":{"rendered":"https:\/\/2019-sinemorets.retreat.wordcamp.org\/?post_type=wcb_session&#038;p=118"},"modified":"2019-08-15T12:24:11","modified_gmt":"2019-08-15T09:24:11","slug":"workshop-1","status":"publish","type":"wcb_session","link":"https:\/\/retreat.wordcamp.org\/2019-sinemorets\/session\/workshop-1\/","title":{"rendered":"Conversion by design. \u041a\u0430\u043a \u0434\u0430 \u0441\u044a\u0437\u0434\u0430\u0434\u0435\u043c \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u0435\u043d \u043c\u0430\u0433\u0430\u0437\u0438\u043d \u0441 \u043e\u043f\u0442\u0438\u043c\u0430\u043b\u043d\u0430 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442."},"content":{"rendered":"\n<p>\u201c\u0414\u0430 \u0440\u0430\u0431\u043e\u0442\u0438\u201d \u043d\u0435 \u0435 \u0434\u043e\u0441\u0442\u0430\u0442\u044a\u0447\u043d\u043e \u0437\u0430 \u0435\u0434\u0438\u043d \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u0435\u043d \u043c\u0430\u0433\u0430\u0437\u0438\u043d. \u041f\u043e \u0432\u0440\u0435\u043c\u0435 \u043d\u0430 \u0442\u0430\u0437\u0438 \u0440\u0430\u0431\u043e\u0442\u0438\u043b\u043d\u0438\u0446\u0430 \u0425\u0440\u0438\u0441\u0442\u043e \u0449\u0435 \u0441\u043f\u043e\u0434\u0435\u043b\u0438 \u043a\u0430\u043a\u0432\u043e \u0433\u043e \u0435 \u043d\u0430\u0443\u0447\u0438\u043b\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430\u0442\u0430 \u0438 \u043a\u0430\u043a \u0434\u0430 \u043d\u0430\u043f\u0440\u0430\u0432\u0438\u043c \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 \u044f\u0441\u0435\u043d, \u0443\u0434\u043e\u0431\u0435\u043d, \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u0435\u043d. \u0429\u0435 \u0441\u0435 \u0444\u043e\u043a\u0443\u0441\u0438\u0440\u0430\u043c\u0435 \u0432\u044a\u0440\u0445\u0443 \u0442\u043e\u0432\u0430 \u043a\u0430\u043a \u0438 \u043a\u0430\u043a\u0432\u043e \u0434\u0430 \u0441\u043b\u0435\u0434\u0438\u043c, \u0437\u0430 \u0434\u0430 \u0437\u043d\u0430\u0435\u043c, \u0447\u0435 \u043f\u043e\u0441\u0442\u0438\u0433\u0430\u043c\u0435 \u0446\u0435\u043b\u0442\u0430 \u0441\u0438, \u043e\u0442\u0432\u044a\u0434 \u0441\u044a\u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0435\u0442\u043e \u043c\u0435\u0436\u0434\u0443 \u0438\u0437\u0445\u0430\u0440\u0447\u0435\u043d\u043e \u0437\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0438 \u043f\u0440\u0438\u0445\u043e\u0434\u0438 \u043e\u0442 \u043f\u0440\u043e\u0434\u0430\u0436\u0431\u0438.<\/p>\n\n\n\n<p>\u0420\u0430\u0431\u043e\u0442\u0438\u043b\u043d\u0438\u0446\u0430\u0442\u0430 \u0435 \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0449\u0430 \u0437\u0430 \u0445\u043e\u0440\u0430, \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0432\u0430\u0449\u0438 \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0438 \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0438, \u043a\u0430\u043a\u0442\u043e \u0438 \u0437\u0430 developers, \u043a\u043e\u0438\u0442\u043e \u0433\u0438 \u043f\u043e\u0434\u0434\u044a\u0440\u0436\u0430\u0442.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Conversion by design. Building an online store with optimal efficiency<\/h3>\n\n\n\n<p>\u201eMake it working\u201c is not enough for an online store. During this practical workshop Hristo will share what his experience taught him and how to make an e-store clear, easy to use and effective. We\u2019ll focus on what and how to track and measure beyond the ROI from the ad budget and the sales income, so we\u2019re achieving our goals.<\/p>\n\n\n\n<p>This workshop is suitable for business and marketing people managing e-stores, as well as developers and designers that are creating and supporting them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201c\u0414\u0430 \u0440\u0430\u0431\u043e\u0442\u0438\u201d \u043d\u0435 \u0435 \u0434\u043e\u0441\u0442\u0430\u0442\u044a\u0447\u043d\u043e \u0437\u0430 \u0435\u0434\u0438\u043d \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u0435\u043d \u043c\u0430\u0433\u0430\u0437\u0438\u043d. \u041f\u043e \u0432\u0440\u0435\u043c\u0435 \u043d\u0430 \u0442\u0430\u0437\u0438 \u0440\u0430\u0431\u043e\u0442\u0438\u043b\u043d\u0438\u0446\u0430 \u0425\u0440\u0438\u0441\u0442\u043e \u0449\u0435 \u0441\u043f\u043e\u0434\u0435\u043b\u0438 \u043a\u0430\u043a\u0432\u043e \u0433\u043e \u0435 \u043d\u0430\u0443\u0447\u0438\u043b\u0430 \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430\u0442\u0430 \u0438 \u043a\u0430\u043a \u0434\u0430 \u043d\u0430\u043f\u0440\u0430\u0432\u0438\u043c \u043c\u0430\u0433\u0430\u0437\u0438\u043d\u0430 \u044f\u0441\u0435\u043d, \u0443\u0434\u043e\u0431\u0435\u043d, \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u0435\u043d. \u0429\u0435 \u0441\u0435 \u0444\u043e\u043a\u0443\u0441\u0438\u0440\u0430\u043c\u0435 \u0432\u044a\u0440\u0445\u0443 \u0442\u043e\u0432\u0430 \u043a\u0430\u043a \u0438 \u043a\u0430\u043a\u0432\u043e \u0434\u0430 \u0441\u043b\u0435\u0434\u0438\u043c, \u0437\u0430 \u0434\u0430 \u0437\u043d\u0430\u0435\u043c, \u0447\u0435 \u043f\u043e\u0441\u0442\u0438\u0433\u0430\u043c\u0435 \u0446\u0435\u043b\u0442\u0430 \u0441\u0438, \u043e\u0442\u0432\u044a\u0434 \u0441\u044a\u043e\u0442\u043d\u043e\u0448\u0435\u043d\u0438\u0435\u0442\u043e \u043c\u0435\u0436\u0434\u0443 \u0438\u0437\u0445\u0430\u0440\u0447\u0435\u043d\u043e \u0437\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0438 \u043f\u0440\u0438\u0445\u043e\u0434\u0438 &hellip; <a href=\"https:\/\/retreat.wordcamp.org\/2019-sinemorets\/session\/workshop-1\/\" class=\"more-link\">\u041f\u0440\u043e\u0434\u044a\u043b\u0436\u0435\u0442\u0435 \u0441 \u0447\u0435\u0442\u0435\u043d\u0435\u0442\u043e<span class=\"screen-reader-text\"> &#8222;Conversion by design. \u041a\u0430\u043a \u0434\u0430 \u0441\u044a\u0437\u0434\u0430\u0434\u0435\u043c \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u0435\u043d \u043c\u0430\u0433\u0430\u0437\u0438\u043d \u0441 \u043e\u043f\u0442\u0438\u043c\u0430\u043b\u043d\u0430 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442.&#8220;<\/span><\/a><\/p>\n","protected":false},"author":9115441,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1568444400,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[527],"footnotes":""},"session_track":[16],"session_category":[18],"class_list":["post-118","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-studio","wcb_session_category-workshop"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"14\/09\/2019","time":"10:00"},"session_speakers":[{"id":"527","slug":"hristo-laskov","name":"\u0425\u0440\u0438\u0441\u0442\u043e \u041b\u0430\u0441\u043a\u043e\u0432 | Hristo Laskov","link":"https:\/\/retreat.wordcamp.org\/2019-sinemorets\/speaker\/hristo-laskov\/"}],"session_cats_rendered":"Workshop","_links":{"self":[{"href":"https:\/\/retreat.wordcamp.org\/2019-sinemorets\/wp-json\/wp\/v2\/sessions\/118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/retreat.wordcamp.org\/2019-sinemorets\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/retreat.wordcamp.org\/2019-sinemorets\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":4,"href":"https:\/\/retreat.wordcamp.org\/2019-sinemorets\/wp-json\/wp\/v2\/sessions\/118\/revisions"}],"predecessor-version":[{"id":644,"href":"https:\/\/retreat.wordcamp.org\/2019-sinemorets\/wp-json\/wp\/v2\/sessions\/118\/revisions\/644"}],"speakers":[{"embeddable":true,"href":"https:\/\/retreat.wordcamp.org\/2019-sinemorets\/wp-json\/wp\/v2\/speakers\/527"}],"author":[{"embeddable":true,"href":"https:\/\/retreat.wordcamp.org\/2019-sinemorets\/wp-json\/wporg\/v1\/users\/druf"}],"wp:attachment":[{"href":"https:\/\/retreat.wordcamp.org\/2019-sinemorets\/wp-json\/wp\/v2\/media?parent=118"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/retreat.wordcamp.org\/2019-sinemorets\/wp-json\/wp\/v2\/session_track?post=118"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/retreat.wordcamp.org\/2019-sinemorets\/wp-json\/wp\/v2\/session_category?post=118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}