7 въпроса за WordPress SEO, за чиито отговори ми бяха нужни 7 години практика

Всички собственици на WordPress уеб сайтове искат да повишат видимостта на своите сайтове в Google и съответно да привлекат повече посетители и потенциални клиенти към тях. Оптимизацията за сайтове e труден и дълъг процес, при който някои грешки могат да костват сериозни наказания за сайтовете и понякога тези наказания включват доживотна забрана за показване в търсачките.

Малко са хората, които успяват да намерят точната информация измежду хилядите статии с остарели и невярни данни, така че как да разберем какво точно да правим, без да ни се налага да плащаме на SEO агенция или да рискуваме сайта ни да бъде ударен от някой от ъпдейтите на Google? И дали всичко, което ни казват за SEO-то, трябва да бъде имплементирано в сайта ни на всяка цена? Николай Кръстев ще разкрие някои тънкости от оптимизацията на сайтове за търсачки, които са му отнели години практика.

7 Questions for WordPress SEO, Whose Answers Took me 7 years of Practice to Solve

All WordPress website owners want to increate their visibility in Google and attract more visitors and leads. Search engine optimization is a complicated and long process and some mistakes could cost you a lot – including a lifetime ban for appearing in search results.

It’s hard for most people to find the right information in between the thousands of articles full of old and incorrect data. That makes it complicated to figure out what exactly we should be doing without paying for and SEO agency or risk getting hit by an upcoming Google algorithm update? And is everything that the SEO experts tell us crucial for our website? Nicky Krastev will share some specific of search engine optimization that took him many years of practice to select.

Stop dumping and start debugging. Introduction to using XDebug with WordPress [EN]

Are you still using var_dump, var_export, echo, die, etc?
For most of people it looks easy and simple, compared to setting up another tool. While frontend developers prefer to add more tools to streamline their development process, it looks like backend WordPress developers (core, plugin) are not so much into adding more tools that will make their process and development environment more complicated.

We’ll setup a scenario:
You are building plugin that has a post-back, where another URL on your system will be called in background.
With dumping approach you will have to “record” headers and body of post-back request, then setup that in another script, or any other tool to “emulate” that request. With data changing on every request, this process becomes overwhelming and chances of not covering most of possible use-cases are increasing.With XDebug this becomes easy as click.
Make it more simple, more fast, more reliable and helps you visualise whole process, variables and processes running on your code.For 90 minutes you will have a chance to try and improve your debugging skills, learn basic about XDebug, how to set it up on your local machine, and how to get it running.